Clearly adopting a field-to-factory vision and then aggressively going after the strategies to fulfill its objectives goes beyond searching for the best of what others have done.
When the Semiconductor Equipment Manufacturing Center at Air Products, introduced their GASGUARD product line back in 2000, the thousands of options and product combinations made selling it a herculean task.
When other people are selling your products for you, how do you help them sell smarter? How do you help them prefer to sell your products over others?
Alcatel, a full spectrum telecommunications provider operating in more than 130 countries, needed to provide its key customer Telstra with new equipment quickly and accurately.



