As a Microsoft® Global Independent Software Vendor (ISV), Cincom Systems takes pride in annually sponsoring the insightful and forward-thinking Microsoft Australia Partner Conference (APC). This year at the conference, Cincom launched the custom-built Customer Immersion Experience.
“What got us here won’t get us over there,” said Pip Marlow, Managing Director of Microsoft Australia, in her opening address. These words set the tone for a conference that reinforced Microsoft’s key strategy of becoming a ‘services and devices’ business.
Acknowledging the success of a year of many new releases including Windows® 8, the Surface tablet and Microsoft Dynamics® CRM Online, the partners were reminded that now is the time to shift customers’ perceptions of Microsoft and invite them into the new world of IT.
The Cincom Customer Immersion Experience
“Addressing this shift was really the insight behind the Cincom Customer Immersion Experience or CIE as we call it,” explains Greg Mills, Australia Country Manager, Cincom Systems.
The Cincom CIE is a hands-on system where users can re-enact real-life business scenarios within the Microsoft productivity suite based on function and role. Cincom’s configuration, quoting and pricing technology is built in to show users how quick and easy it can be to configure complex quotes, proposals and products within the Microsoft environment.
“The four key trends Microsoft – and the greater IT industry – are focusing in on are social, cloud, business intelligence and mobility. The Cincom CIE allows partners and customers to see how all of the Microsoft technologies can work together with our solutions to achieve an ultimately intuitive and productive workplace that embraces these trends and empowers businesses,” continues Mills.
The Cincom CIE was available at the Cincom stand for Microsoft Dynamics® AX and Microsoft Dynamics CRM partners to learn more about Cincom’s ISV solutions and how they work with Microsoft. After the event, the Cincom CIE will be available for partners to take out to customers on sales engagements.
“We still have ambitious plans for the Cincom CIE. This year we’ve had an enthusiastic response showing how Cincom’s solutions run with the Microsoft productivity stack, and we are eager to further develop the system into a real show stopper for extending Microsoft’s offering to the enterprise market,” says Mills.
Women in IT
In addition to a new strategic focus, APC 2013 saw the first Australian Women in IT panel ─ a session that is held worldwide at Microsoft events. Pip Marlow (Managing Director, Microsoft Australia), Faith Rees (CIO Readify) and Rose Clements (HR Manager at Microsoft Australia) discussed their various career paths that led them to their roles and took questions from the audience of both men and women about work-life balance (or rather ‘life balance works’) and defining moments in their roles.
It was incredibly inspiring and refreshing to hear about all the different paths that these women took to get to the roles they are in now. The session really empowered me and made me appreciate the dynamic and changing industry that IT is, with its unique challenges.
About Microsoft APC 2013
The Australia Partner Conference (APC) is Australia’s biggest annual gathering and celebration of Microsoft partners. Now in its 21st year, the event took place on 20 August through 22 August, delivering the roadmap and inspiration for Microsoft partners to activate and drive joint business over the coming year.