Cincom Systems  has signed a partnership agreement with Los Angeles-based Dynamicweb North America, which provides an all-in-one e-business solution that includes content management, e-commerce and online marketing software. As part of the partner agreement, Dynamicweb North America will integrate Cincom Guru™—a .NET business rules engine and configurator—into e-commerce websites that need complex product selection features.

Cincom Guru is a Business Rule Management System (BRMS) that empowers business users to automate complex sales and product knowledge by using simple graphical ‘if this then that’ rules.  (It’s the engine behind Cincom Acquire.)

“Cincom customers have used Guru to configure the compatibility of their products to each other or to implement complex pricing models,” says Jerry Miller, managing director, Cincom Intelligent Selling Systems division. “E-commerce sites can now provide customers with customized products faster, easier and at a lower cost to the site.”

“When you have complex products, you need to display a lot of options for how they’re put together,” says Alex Rosenzweig, CEO, Dynamicweb North America.  “Dynamicweb and Cincom’s combined solution means that prospects can do the initial configurations themselves online. Then the sales team has an engaged customer more ready to buy. We provide companies with the e-business solutions they need to help them sell more. The configurator, Cincom Guru, does just that.”

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