Midsized companies face a dilemma, they have limited resources compared to bigger companies but they still need high-powered software to organize sales information to stay competitive. Pellerin Milnor was facing this problem in 2000. Their IT department was inundated with Y2K upgrades so there was no in-house solution to streamlining their sales leads. When a prospective customer inquired about an ad it, would take too long of a time to respond back, resulting in the prospective customer not being interested. They usually found a competitor who responded quicker.

Also there was no effective system set up to measure their advertising effectiveness; it was all hit or miss. Cincom offered its Inquiry-to-Order Solution®, a system that performs both sales lead tracking and product configuration. Moreover, it could be purchased on an outsource basis from Cincom’s services division saving valuable resources for Pellerin Milnor.

Pellerin Milnor’s lead distribution was cut from weeks to days, even hours. Advertising effectiveness was also now recordable so advertising resources could be better distributed. Cincom’s Inquiry-to-Order Solution® helped Pellerin Milnor adapt quicker to customer demands and made them better able to gain market share against the competition.

The value of outsourcing for midrange companies

Midrange companies in particular benefit from the lower pricing available from companies like Cincom, says one internet publisher that tracks the application service provider (ASP) industry. These companies make constant changes to both their business models and technology in order to compete. The ASP model gives them access to sophisticated technology that previously only the largest companies could afford, according to Outsourcing Center. Midsized companies and those enjoying rapid growth are turning to ASPs to supply a cost-effective solution that can grow with their changing needs. The buyers are leaving the training, installing and upgrading of this software to them. The result: Buyers can re-engineer their business practices at a price they can afford.

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